I have decided to revisit one of my favourite blog topics, the art of the beer label, this time with an eye to what the creative brewers in British Columbia have chosen to adorn their bottles.
Not surprisingly there is a huge range of styles and themes chosen to represent the beer within. So let’s take a look at just a few of the bottles from our beautiful province and see if we can discover what the labels tell us about the brewery.
Phillips Brewing Company
Phillips Brewing Company seems to employ every style under the sun and every colour in the spectrum when it comes to their beer labels. One thing with the Phillips labels, though artistic, they do not always feel reflective of the beer you are about to drink – Train Wreck for instance, with its’ Deco imagery, feels like it would be more at home on the cover of an Ayn Rand novel than a barley wine. Always inventive, if busy, I tend to feel like I love em’ or hate em’ when it comes to Phillips labels.
Driftwood Brewery tends to mix-it-up now and then with their labels moving from the naturalistic palette and colours employed in their standard lbeer line-up to more cheeky or edgy takes on their seasonal beers. Driftwood does a really good job of reflecting the beer style in the label. Personally, I think the Sartori harvest label is one of the nicest labels around.
R&B Brewing Co.
R&B Brewing Co. is another brewer that seems to employ a ‘do what you feel’ kind of attitude when it comes to their labels arguably with mixed results. One of the tough things for me is the colours and style of the R&B logo always seem at odds with the rest of the graphics. That being said I really like their seasonal Auld Nick label.
Howe Sound Brewing
I have to admit I usually do not get what Howe Sound is going for with their labels aesthetically. I mean, I get the literal interpretation of the beer name, i.e. scotch ale on a tartan background, but I feel like their choice of labels lacks an overarching vision. That being said I think the Mega Destroyer label really nailed the spirit of the beer within.
Parallel 49 Brewing Company
Okay so personal preference here but Parallel 49’s whole cartoon-ish Sailor Jerry carnival theme just does not work for me; however, I can appreciate that they have obviously put some serious thought into the aesthetic they want to present to consumers. It feels very lighthearted like you should never take the beer inside too seriously.
Far and away my favourite beer labels come from Hoyne Brewing Co. Artistic and playful but never derivative, Hoyne manages to walk that elusive balance between too much of any one thing while maintaining a core imagery that still lets the consumer know this is a Hoyne beer. The tie to the beer is subtle but present. Great colours, great lay outs, great use of fonts, great job!
Vancouver Island Brewery
Vancouver Island Brewery has one of those label campaigns that feels a bit like we’ve been there and done that in terms of the graphics (a little bit Driftwood and a little bit Phillips). At the same time I do like their layouts, colour choices and the way they provide information on the beer inside. VIB always employs colours that embody the beer within i.e. Marzen with rich, fall tones. The Christmas label still creeps me out though.
Russell Brewing Company
Russell Brewing Company has often opted for the no-label label with their specialty and/or beers in a way that I think works very, very well. In particular, the Blood Alley Bitter and the Russian Imperial Stout are a couple of the best bottles out there showing a great use of font, placement and negative space to create memorable bottles. I feel like the aesthetic choices they make really marry the beer styles within.