The Art of the Beer Label – BC Edition

I have decided to revisit one of my favourite blog topics, the art of the beer label, this time with an eye to what the creative brewers in British Columbia have chosen to adorn their bottles.

Not surprisingly there is a huge range of styles and themes chosen to represent the beer within. So let’s take a look at just a few of the bottles from our beautiful province and see if we can discover what the labels tell us about the brewery.

 

Phillips Brewing Company

Phillips Brewing Company seems to employ every style under the sun and every colour in the spectrum when it comes to their beer labels.  One thing with the Phillips labels, though artistic, they do not always feel reflective of the beer you are about to drink – Train Wreck for instance, with its’ Deco imagery, feels like it would be more at home on the cover of an Ayn Rand novel than a barley wine. Always inventive, if busy, I tend to feel like I love em’ or hate em’ when it comes to Phillips labels.

Phillips Trainwreck Barley Wine

Phillips Pandamonium Label

Mass-Extinction-Label-Ice-Barley-wine-proof-2

 

 

Driftwood Brewery

Driftwood Brewery tends to mix-it-up now and then with their labels moving from the naturalistic palette and colours employed in their standard lbeer line-up to more cheeky or edgy takes on their seasonal beers. Driftwood does a really good job of reflecting the beer style in the label. Personally, I think the Sartori harvest label is one of the nicest labels around.

Driftwood Sartori Harvest

oldcellardweller-label-medium1

driftwood_naughtyhildegard

 

 

R&B Brewing Co.

R&B Brewing Co. is another brewer that seems to employ a ‘do what you feel’ kind of attitude when it comes to their labels arguably with mixed results. One of the tough things for me is the colours and style of the R&B logo always seem at odds with the rest of the graphics. That being said I really like their seasonal Auld Nick label.

iceholes_lager1

East Side Bitt R&B

aulp_nick

 

 

Howe Sound Brewing

I have to admit I usually do not get what Howe Sound is going for with their labels aesthetically. I mean, I get the literal interpretation of the beer name, i.e. scotch ale on a tartan background, but I feel like their choice of labels lacks an overarching vision. That being said I think the Mega Destroyer label really nailed the spirit of the beer within.

Howe Sound Mega Destroyer

howesound_weebeastie

Howe Sound High Tide

 

 

Parallel 49 Brewing Company

Okay so personal preference here but Parallel 49’s whole cartoon-ish Sailor Jerry carnival theme just does not work for me; however, I can appreciate that they have obviously put some serious thought into the aesthetic they want to present to consumers. It feels very lighthearted like you should never take the beer inside too seriously.

parallel49_uglysweater

Ruby Parallel 49

parallel49_lostsouls

 

 

Hoyne Brewing

Far and away my favourite beer labels come from Hoyne Brewing Co. Artistic and playful but never derivative, Hoyne manages to walk that elusive balance between too much of any one thing while maintaining a core imagery that still lets the consumer know this is a Hoyne beer. The tie to the beer is subtle but present. Great colours, great lay outs, great use of fonts, great job!

label-honey-hefe

label-dark-matter

Hoyne Devil's Dream

 

 

Vancouver Island Brewery

Vancouver Island Brewery has one of those label campaigns that feels a bit like we’ve been there and done that in terms of the graphics (a little bit Driftwood and a little bit Phillips). At the same time I do like their layouts, colour choices and the way they provide information on the beer inside. VIB always employs colours that embody the beer within i.e. Marzen with rich, fall tones. The Christmas label still creeps me out though.

vancouverisland_ironplow_label

vancouverisland_flyingtanker

vib_DoughHead2012

 

 

Russell Brewing Company

Russell Brewing Company has often opted for the no-label label with their specialty and/or beers in a way that I think works very, very well. In particular, the Blood Alley Bitter and the Russian Imperial Stout are a couple of the best bottles out there showing a great use of font, placement and negative space to create memorable bottles. I feel like the aesthetic choices they make really marry the beer styles within.

Russell Black Death Porter Russell Blood Alley Bitter Russell Russian Imperial Stout

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4 responses to “The Art of the Beer Label – BC Edition

  • Paul Hodgson

    Some interesting observations, there.

    Parallel 49 do employ some clever and original artwork, but I’m afraid I haven’t met one of their beers yet that I would purchase again, to my palate they’re just weird.

    Is there a way to add an image to a post here without being a twitterer or faceperson etc?

  • Sara

    Hi Paul,

    I kind of feel the same way about Parallel 49; it falls into the try it once category but a bit too much of a novelty for a repeat purchase.

    As for adding a photo I am not too sure; I tried the de facto cut and paste technique as I was commenting but that did not seem to work. That is about the extent of my technical skills 🙂

    Cheers,
    Sara

  • caffeinewatermark

    GREAT post. I totally agree with all of it. Honestly, right now Russell is the only BC brewery that I’ve seen that has consistently respectable label designs. Everybody else (except for a few Driftwood’s) could use some help… The quality of the labels just doesn’t reflect the high quality of the beers, that is what bothers me.

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