The Art of the Beer Label

I have a confession to make: when I am unsure about which new beer to try I often pick the one with the most creative label and conversely (and perhaps more detrimentally) I often avoid brewers with less-than-stellar aesthetic sensibilities. Despite how often we are plied with the euphemism to not judge a book by its cover we just darn go ahead and do it anyway. Part of this is necessity; if we were allowed to pour a sample glass before buying a bottle or can we could judge a beer using all of our available senses. But this is perhaps the fevered dream of an as-yet-unbuilt beer utopia… As such this post will be grounded in cold hard truths of reality and entirely devoted to some of my favourite beer labels.

Taste is subjective. What I appreciate in a beer label may not be what you enjoy, and this is good thing since brewers express themselves in a myriad of ways from the fairy-tale beauty of Pretty Things, to the adverserial taunting of Stone, to the medeival nerdiness of Russian River. So what do I like in beer labels? I am not sure I can put my finger on any unifying stylistic elements but I do admire many differing qualities including but not limited to simplicity, clean lines, creative use of colour, witty banter, historical references, an overarching theme and perhaps above all an effort to stand out from the (six) pack. What follows are some of my favourites in no particular order:

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